Pure Puer Series 

Designer | Zhe Kang



Embracing innovation and purity, we aim to redefine the brand visual and essence of Pu-erh tea. Incorporating the essence of 'tea aura' into the packaging, we utilize four distinct gradient shades to depict the emotions and flavor sensations associated with varying temperatures, creating a backdrop of simplicity and understated elegance.

The font design, with its contrast of bold and fine strokes, remains faithful to the traditional beauty of Pu-erh tea, presenting it in its purest form. Through our professional expertise and meticulous craftsmanship, we strive to create an unparalleled visual experience that rejuvenates the Pu-erh tea brand, while leading the way in contemporary trends.

/ Pure Puer Packing Design /


Due to the widespread traditional packaging of Pu-erh tea, we have endeavored to incorporate the increasingly popular minimalist design as an alternative approach. Our intention is to familiarize the public with the aromas and taste profiles of Pu-erh tea, utilizing visual elements to convey and instill fresh perspectives, showcasing a tea aesthetic distinct from the past. "Pu-erh, a way of life, a fashion statement, an art form, and a culture."

Through the use of four distinct gradient shades, we aim to portray the emotions and taste imaginations associated with varying temperatures, accentuating a sense of simplicity and subtle elegance. The design of flavors and symbols employs the technique of bas-relief to create layered visual and tactile experiences.
Studio  |  Siang Hong Design
Designer​​​​​​​  |  Zhe Kang 
School  |  China University of Technology | Taipei
Photographer  |  @yaoshi.photo

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